Why Choose Core Shiksha Academy for Digital Marketing?
Practical Live Projects
Run real campaigns with real budgets — build a portfolio that gets you hired or freelancing clients.
Experienced Trainers
Industry-experienced trainers covering SEO, Ads, Social Media & analytics with hands-on mentoring.
Placement & Freelance Support
Resume & interview help, client outreach templates and freelancing guidance for new professionals.
Course Syllabus (What you'll learn)
Module 1 — Digital Marketing Fundamentals
Introduction to Digital Marketing & career paths
- Market research & competitor analysis
- Tools overview: Google Analytics, Search Console, Keyword Planner
Module 2 — SEO (On-page & Off-page)
Core SEO skills for websites and local businesses
- Keyword research & intent mapping
- On-page SEO: meta tags, headings, schema, internal linking
- Technical SEO basics: sitemaps, robots.txt, page speed
- Off-page SEO: link building, local SEO & Google Business Profile
Module 3 — Google Ads & PPC
Paid advertising fundamentals and measurement
- Search campaigns, display campaigns, discovery ads
- Conversion tracking & ROAS measurement
Module 4 — Social Media Marketing
Organic & paid social strategies
- Facebook & Instagram Ads setup & optimization
- Organic social content strategy & community growth
- Reels & short video strategy for local businesses
Module 5 — Content Marketing & Email
Content planning and email automation
- Content planning, writing, and repurposing
- Email campaigns, automation & list building
Module 6 — Analytics & Reporting
Measure what matters
- Goals, events & UTM tagging
- Monthly reporting dashboards
Module 7 — Live Projects & Capstone
Practical experience and final project
- Students run a live Google Ads & Social campaign (budget provided)
- Final project: Full digital marketing plan for a local business
What Our Students Say
Frequently Asked Questions
Do you provide placement assistance?
Yes — we provide placement help, resume review, and interview preparation for eligible students.
Are there weekend batches?
Yes — weekend batches are available for working professionals and students.
Will I get a certificate?
Yes — completion certificate from Core Shiksha Academy. We also help with freelance portfolio creation.